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Consumer Advice

'I, Robot', 2004 For every work passed, the BBFC provides information about its content which indicates why it has been given a particular category; what it contains in the way of sex, violence, bad language and other classification issues. This Consumer Advice is an increasingly important aspect of the classification system, enabling the public to make informed choices about their viewing. This is particularly vital in relation to the '12A' certificate which allows parents to take children under 12 to the cinema if they are satisfied their

'The Notebook', 2004children can cope with the film's content.  Different films can be given the same category for many different reasons, and this is indicated in the Consumer Advice. For example, the advice for I, Robot read 'Contains moderate violence' but The Notebook received the same category because it 'Contains moderate sex'. Both films were awarded a ‘12A’ certificate.

 

In 2004, the Board reached an important agreement with the film industry whereby distributors agreed to include Consumer Advice on advertising for all films, including cinema listings for 'U', 'PG' and '12A' movies. The advice for films is displayed as a single sentence and on DVD and video packaging in either a grid format or as a single sentence. The advice for films, videos and DVDs also appears on the main BBFC website.

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